About Theia Jewels London
Theia Jewels London is a luxury sustainable jewelry house specializing in moissanites and lab-grown diamonds. Blending timeless design with ethical innovation, the brand redefines luxury by offering jewelry that embodies elegance, sustainability, and global sophistication. Inspired by Theia4the Greek goddess of light and brilliance4our pieces reflect both inner and outer beauty, designed for women across generations.
Why Choose Theia
Sustainability
100% moissanites & lab-grown diamonds 3 eco-friendly luxury
Elegance
Timeless, refined, designed to be cherished for generations
Innovation
Modern craftsmanship meets ethical materials
Global Presence
Bridging cultures through universal symbols of beauty
Empowerment
Jewelry for women of all ages, celebrating individuality
Our Journey
Since 2019, Theia Jewels London has expanded from our first branch in Knightsbridge, London to international markets.
- 2020: Collaborated with top concept stores in Azerbaijan, attending all major Azerbaijan Fashion Week events
- 2022: Became the most in-demand jewelry brand in Moscow, selling out our collection in less than 24 hours at Russia’s largest concept store
- 2024: Opened our Dubai boutique, serving over 10,000 customers and participating in numerous luxury shows and pop-ups across the UAE
Mission
To create exquisite, sustainable fine jewelry that combines luxury, ethics, and accessibility, while expanding our international presence, with the UAE as our next destination.
Vision
To become a global leader in sustainable luxury jewelry, proving that beauty and responsibility can coexist without compromise.